Keywords and Stuffing Penalties To optimize your keywords, put them within different tags while minimizing the possibility of being penalized for keyword stuffing. “…search engines can lower your search ranking result if they think that you’re keyword stuffing, or putting too many instances of the keywords on your web page” (Belew & Elad, 2009). In some search engines, adding keywords throughout different kinds of tags will increase your page ranking for keyword searches without causing…

Search Engine Optimization (SEO) Search engine optimization refers to steps or processes that can be taken to improve search engine result rankings. This is particularly important for the Google search engine as it makes ranking decisions based on an assortment of factors such as popularity, inward page links from reputable sources, grammar, original content, etc. A good Google ranking can direct millions of people to a website, so the significance of search engine optimization should…