Press Releases 101

Posted on January 4, 2016January 11, 2016 by Moderator

Press Releases 101 Press releases have multiple goals. The first goal is to inform the target audience and media outlets about new releases, performances, and any other intended message that needs to be sent to the audience. A secondary purpose is to create backlinks to the social media presence. A backlink is a non-reciprocal link on a different web site which leads back to your site. The value of backlinks is two-fold. Firstly, search engines…

Responsive Web Design 101

Posted on January 3, 2016January 13, 2016 by Moderator

What is Responsive Web design? Responsive web design is an approach to web design that addresses concerns related to the different kinds of formats and mediums that people view websites with. The ubiquitous web browser was the initial medium used to view web pages, but as mobile technologies improved, marketers and consumers demanded that web sites adapt to the changing environment. Why do websites need to be responsive? The goal of responsive web design is…

Growth Hacking 101

Posted on January 3, 2016January 11, 2016 by Moderator

Growth Hacking Growth hacking refers to marketing tactics that generally use social metrics, analytics, and other metric based approaches for making marketing decisions. Growth hacking often involves low cost, innovative approaches to marketing. Growth hacking is a mindset in the sense that there isn’t a specific set of well accepted growth hacking tactics. In general, it describes a willingness to explore measurable, low-cost alternative approaches to marketing. Sustainable growth hacking requires that the hacker be…