The Business of Music

This business of music refers to issues related to the music industry such as publishing, royalties, copyright issues, and customer relationship management.

Influencer Marketing

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Influencer Marketing

Influencer Marketing Influencer marketing is marketing that targets influencers such as TMZ, DJVlad, Sway, or other prominent media figures. One common tactic of influencer marketing is known as muffin marketing. Muffin marketing refers to offering lunch or snacks in exchange for some time to discuss a particular topic or product. Tchotchkes or swag can also be used as influencer marketing by offering gifts to sway the target into promoting a particular product. Record labels were…

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Monitization

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Monitization

Monetization 101 In the context of music and other forms of digital media, monetization is the process of converting copy written works, performances, mindshare and other intellectual properties into money. There are a lot of media outlets that can help bands and musicians to sell music, but many of them are underperformers, meaning that they don’t pay enough to merit the work that goes into joining the service and going through the red tape. They…

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Understanding Performing Rights Organizations (PROs)

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Understanding Performing Rights Organizations (PROs)

Understanding Performing Rights Organizations (PROs) A performance rights organization (PRO), performing rights society, or copyright collective acts as a group representative of artists to collect royalties and protect intellectual property. The algorithms used to determine payments to artists is kept secret and varies from organization to organization. There really isn’t any value in joining a PRO until you have a composition entering the market and is being marketed in a way that media outlets will…

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