Understanding SEO Page 4

Page Tagging Page tagging is the inclusion of code that sends information to a third party server. Start with Google Tag Manager because Google is the most prominent search engine. Another benefit is that it has synergy with the AdSense advertisement monetization platform. It also allows you to place tags into the page and then make modifications to the tags using Google’s tag management tool. One of the goals when performing page tagging is to…

Keywords and Stuffing Penalties To optimize your keywords, put them within different tags while minimizing the possibility of being penalized for keyword stuffing. “…search engines can lower your search ranking result if they think that you’re keyword stuffing, or putting too many instances of the keywords on your web page” (Belew & Elad, 2009). In some search engines, adding keywords throughout different kinds of tags will increase your page ranking for keyword searches without causing…

Search Engine Optimization (SEO) Search engine optimization refers to steps or processes that can be taken to improve search engine result rankings. This is particularly important for the Google search engine as it makes ranking decisions based on an assortment of factors such as popularity, inward page links from reputable sources, grammar, original content, etc. A good Google ranking can direct millions of people to a website, so the significance of search engine optimization should…