Page Tagging
Page tagging is the inclusion of code that sends information to a third party server. Start with Google Tag Manager because Google is the most prominent search engine. Another benefit is that it has synergy with the AdSense advertisement monetization platform. It also allows you to place tags into the page and then make modifications to the tags using Google’s tag management tool. One of the goals when performing page tagging is to identify underutilized search terms that can associated with your site to bring in highly targeted viewers.
By Jack Johnston MA TESOL, MBA, MSML