Influencer Marketing

Influencer Marketing
Influencer marketing is marketing that targets influencers such as TMZ, DJVlad, Sway, or other prominent media figures. One common tactic of influencer marketing is known as muffin marketing. Muffin marketing refers to offering lunch or snacks in exchange for some time to discuss a particular topic or product. Tchotchkes or swag can also be used as influencer marketing by offering gifts to sway the target into promoting a particular product. Record labels were notorious for doing this before the Internet gained popularity as the primary source of music.

By Jack Johnston, MA TESOL, MBA, MSML