Blogging
Blogging is an easy way to build non-reciprocal links and get the message out about the web site. The first stage will be to identify relevant online communities, especially if they allow links and emails in signatures. This will allow you to get non-reciprocal links on their site without even asking for them. Be sure to make poignant comments that stick out in a positive way to give a favorable impression of your social media presence. Never respond negatively to a comment. Any criticism should be addressed appropriately using pleasant and simple language.
The importance of Original Content
Writing original content and putting it on our website can greatly improve the probability of getting your website mentioned in a publication. Some search engines try to determine if the article has been spun or scraped from another article and will downgrade its ranking based on the search engine’s determination of authenticity. Spun or scrapped articles can downgrade your search results so make a point of avoiding these sorts of tactics to produce content. To avoid being penalized for this identify industry specific terminology within articles and perform your own research and analysis before producing your content. One way to check for plagiarism is to do exact phrase searches in Google on a sentence by sentence basis. It’s a lot of work, but it will help to ensure that the content gets strong rankings in search engines. The terms of agreement of some plagiarism checkers require you to give up the rights to your intellectual property so be careful to consider these terms before using any of these tools.
By Jack Johnston MA TESOL, MBA, MSML